They Still Don’t Get It

★ Why Windows 8 Is Fundamentally Flawed as a Response to the iPad:

But I think it’s a fundamentally flawed idea for Microsoft to build their next-generation OS and interface on top of the existing Windows. The idea is that you get the new stuff right alongside Windows as we know it. Microsoft is obviously trying to learn from Apple, but they clearly don’t understand why the iPad runs iOS, and not Mac OS X…

The ability to run Mac OS X apps on the iPad, with full access to the file system, peripherals, etc., would make the iPad worse, not better. The iPad succeeds because it has eliminatedcomplexity, not because it has covered up the complexity of the Mac with a touch-based “shell”. iOS’s lack of backward compatibility with any existing software means that all apps for iOS are written specifically for iOS.

(Via Daring Fireball.)

Microsoft has not unlearned the core lessons of Windows to do What’s Next.

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