Just how successful is Louis C.K.’s indie video experiment?:
Still, a very cool experiment. And now one I’d love to see applied to some really, really popular celebrities, and some not-quite-yet celebrities. Then we’ll have a better idea of how much indie distribution will actually shift the balance of power in the media industry. It could be a little, it could be a lot, but it’s too early to tell.
Louis CK: Live at the Beacon Theater:
The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. [emphasis mine] They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.
(Via The Loop.)
Information on the internet is costly to produce, near costless to distribute, but marketing can be an issue, a costly one at that. Louis CK has an established brand so he can take the risks in production and let the viral nature of the Internet do its thing.
The experiment was successful but it’s not a game changer for Louis CK per se. (If you doubt that, you put out $250,000 for production and see how viral your show goes.) He just cut out a middle man, made more money and we saved some. That’s the game changer for the big distribution, really marketing, companies. Social networking is not good for their business model. Not at all.
Read his whole post. A lot to learn there.
Nintendo chief slams iPhone, Android for devaluing games | Electronista:
“Iwata’s comments also sidestepped many of the factors that often force traditional game prices upwards. Nintendo despite its Internet services is dependent on cartridge-based game sales at retail, and its developers have to both account for manufacturing and for the cut demanded by retail stores. Android and iOS developers are only bound by the revenue split with Apple or Google and often have much reduced overhead. A typical 3DS game in the US will cost $40 where most smartphone-class games cost $10 or less, even when they represent direct ports of DSi titles.”
Iwata is near delusional in his comment about producing value. His company monetizes value, specifically the value is in the bundle of the game plus the device that runs it. Apple and Android have simply made it far more difficult for Nintendo to monetize the part of that bundle, i.e. the game, it has in the past. Nintendo was able to lock the game up in a cartridge to control how the end consumer can enjoy the value that Nintendo “creates.” Apple and Android destroyed that by using the Internet as distribution rather than expensive physical cartridges in retail stores. And we’ve seen this movie before with CD’s and now DVD’s. (No wonder Apple is no rush to get into Blu-ray.)
Upton Sinclair said, “It is difficult to get a man to understand something when his salary depends on his not understanding it.” But in truth Iwata is paid to understand and it’s sad he doesn’t.