So now Google is looking to sell other people’s real-world ad spend they paid to grab your attention. You gotta love the chutzpah. Privacy will be a thing of the past in the not too distant future.
Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media. Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes.
via Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads | The Verge.