Microsoft’s share of U.S. smartphone platforms slipped 1.7%, to 8%, during the three months ended Jan. 31, according to market watcher comScore. Over the same period, Google Android’s share increased 7.7%, to 31.2%, while Apple’s iPhone held steady—increasing .1% to 24.7%.
Ouch. No hardware carrier needs two monkeys on their back. Microsoft’s traditional model has been to charge for their OS and appropriate some value from the OEM. Google’s turns all that on its head. In fact, Google is willing to pay through revenue sharing on search. Microsoft’s rumored “billions” paid to Nokia to implement on Windows Phone is too little, too late. Microsoft can’t pay everybody to implement on their OS.