Tag Archives: enterprise

Enterprise Halo Effect

Apple Moves Closer to Snow Leopard Release:

“If Apple can pull off this effort, the company will be able to further capitalize on its hot iPhone mobile platform to make inroads against  Research In Motion’s BlackBerry and Microsoft Windows Mobile in enterprise environments.”

(Via eWeek.)

Apple might actually have an executable enterprise strategy here instead of trying to boil the ocean by offering me-too software to established enterprise competitors. Mobile Access Server is an important sign of where Apple might be going with the iPhone platform. Apple is incrementally trying to attack large enterprise akin to the so-called halo effect of the iPhone on Mac sales in the consumer market. Is this Apple setting the stage for Apple to back the iPhone platform in the enterprise? It sounds interesting since they would be replicating Microsoft’s success against mainframe/Unix. Microsoft used Office to weaponize Windows against Unix environments. I think the hardware analog here is Office/iPhone Windows/Xserve.