Tag Archives: cool factor

Why I am a Mac user

Microsoft’s ‘Apple tax’ needs a refund | Mac | MacUser | Macworld:

“Kay would have you believe that everything can be reduced to quantitative measurements, and that’s emblematic of the way Microsoft operates. But there are plenty of important qualitative differences as well. The report bandies about the term ‘cool’ like a four-letter word, but it mistakes the trappings of ‘cool’ for its substance. True coolness is never really about appearance and only those who just don’t get it claim that it is. Apple’s computers are fantastically designed and aesthetically attractive, but that’s not what makes them cool—what makes them cool is what they allow their users to do. And for many, that’s worth a few extra bucks.”

(Via Macworld.)