According to Interbrand Apple is the top dog brand for it’s innovation. Makes sense to me since innovation at Apple is decidedly within its core of design leadership.
Apple Inc.’s brand value jumped 28 percent to $98.3 billion and Google Inc. GOOG’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.
via Apple Overtakes Coca-Cola as World’s Most Valuable Brand – Bloomberg.
I’ve had the opportunity to get inside knowledge of big brand companies such as AmEx. To say brand drives conservative marketing strategy more than any other factor is an understatement. Brands are costly to build and can lose value overnight. This will breed conservatism in management. Consider Apple whose brand is worth almost $100B. That’s a lot of clams to jeopardize. To expect wild experimentation, which is how the tech-blogosphere seems to define innovation as of late, is delusional. Risk-taking by real live managers is going to be centered around how a company sees itself. For example, AmEx’s Bluebird prepaid debit card is a risk to the company’s luxury image but it is clearly aligned with at least some of the core elements of the brand: safety, security, customer service.
Apple is a design shop. I look at the new Mac Pro and that beastie screams design: Apple’s knitting. All of the innovation is centered on cutting edge technology inside a beautifully designed package where form fits function. And that’s real and actual innovation, despite tedious claims that Apple can no longer innovate because it hasn’t created a phone that reads your mind or cooks your breakfast.
So now Google is looking to sell other people’s real-world ad spend they paid to grab your attention. You gotta love the chutzpah. Privacy will be a thing of the past in the not too distant future.
Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media. Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes.
via Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads | The Verge.
I can post and teach a wonderful class at St. Joe’s at the same time. How cool is that?!?
David Coldewey writes in his article Dirty Money:
Well, not all the cards. As I wrote once, the reason Apple does the things it does is to please us, the consumers. We demand a new iPhone every year that must be better and cheaper. We insist that a thousand dollars is too much for a state of the art computer. We want bigger TVs and external hard drives and slim cameras. And we, almost without exception, fail to care when our demand for more iPads drives Apple to double its orders, driving Foxconn to push more overtime, driving poorly-maintained ventilation systems to their maximum, driving a spark to ignite an aluminum-dust explosion. It’s not our problem, it’s Apple’s or it’s Foxconn’s or it’s China’s. Very reassuring. Continue reading
Come On, Microsoft: Siri Is Making You Look Terrible:
The 360′s new voice interface should be twice as smart, twice as fast, and twice as surprisingly wonderful as Siri. Instead, it just makes me want to break my TV.
(Via TechCrunch » apple)
The Kinect’s voice command is no Siri.
Apple may be using patent troll to do its legal dirty work:
It’s not clear just how complicit Apple is in Digitude’s business, but EFF staff attorney Julie Samuels told TechCrunch that if Apple was deliberately aiding Digitude’s patent trolling, “it would be horrifying.” And even if Apple were somehow coerced into settling with Digitude, Samuels doubts that “Apple didn’t have any other options.”
As we noted recently, Apple has a tendency to use its intellectual property in ways that seem inconsistent. For instance, an Opera developer claims that Apple has a pattern of using patents to slow down the W3C’s open standards process, while promoting open standards when it gives Apple leverage against its competitors. This situation with Digitude seems similar; Apple opposes the tactics of patent trolls when they come after iOS developers, but seems to support them if it aids its ongoing legal battle for dominance of the smartphone market.
Disturbing to say the least!