These folks have figured out how to sell your opinions kindergarten style with no ads. And they can still sell your info. Genius.
“We really see Knotch as a mobile remote control for how the Internet caters to you,” says Gansca. “It’s a bit far-fetched right now, but imagine if you are Knotching about Nike. If you say you don’t like Nike and give it a half-blue color, then Nike could tune in and know not to target you with ads.”