A Knotch in the Belt

These folks have figured out how to sell your opinions kindergarten style with no ads. And they can still sell your info. Genius.

“We really see Knotch as a mobile remote control for how the Internet caters to you,” says Gansca. “It’s a bit far-fetched right now, but imagine if you are Knotching about Nike. If you say you don’t like Nike and give it a half-blue color, then Nike could tune in and know not to target you with ads.”

With $1.5M In Funding, Knotch Lets Opinionated People Show Their True Colors | TechCrunch.

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